Welcome to our monthly roundup of the hottest food trends from Asia! Each month, we analyze what’s moving the Asian food scene right now—from viral social media moments to popular search queries, and the topics generating buzz across food blogs and platforms like TikTok, Instagram, and Pinterest.
This compilation presents the five most relevant trends from the last 30 days that show Origin: Asia on their trend page. These include both brand-new culinary developments that are just going viral, as well as seasonal classics and recurring food topics that spike at specific times of the year and capture widespread attention.
The ranking is based on Trend Score—a metric that considers factors such as Reach, Novelty, Longevity, and Market Impact. This creates a meaningful picture of which food trends matter most right now and are shaping Asian food culture. The score also helps us compare trends month over month and track how they evolve over time.
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Elderflower Flavor (Score: 26)Signal: medium novelty + limited market impactJapanese katakana queries for elderflower are rising, positioning the floral note for sodas, spritz-style mocktails, and light desserts. Its premium, refreshing profile fits spring/summer limited editions and zero-proof beverage menus.
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Ehomaki (Score: 26)Signal: low novelty + solid market impactSeasonal searches for “ehomaki” and the year’s lucky direction spike around Setsubun (Feb 3), pushing supermarkets, convenience stores and sushi counters to sell ready-made futomaki. Social videos explain the no-talking, face-the-direction ritual.
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Egg Roll Brands (Score: 25)Signal: medium novelty + solid market impactEgg roll brands trend when visual content highlights extreme crunch, filling density, or dipping sauces. Search behaviour shows product hunting rather than recipe learning, indicating impulse-driven snack discovery. This is typical of snack trends triggered by one strong sensory cue rather than long-term brand…
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Candy Squishies (Score: 25)Signal: medium novelty + limited market impactCandy squishies blur the line between food and object: candy-shaped stress toys and squeeze items trend because they look edible but are tactile. The connection to food culture is visual and emotional rather than edible, driven by gifting, collecting, and sensory satisfaction.
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Cheonha Bakery (Score: 23)Signal: medium novelty + solid market impactRising searches for “Cheonha Bakery (천하제빵)” follow the launch of Korea’s bakery survival show, spotlighting signature loaves, fermentation craft, and K-bread aesthetics. As clips spread, viewers seek featured bakers and copycat breads, boosting limited drops, pop-ups, and bakery collaborations.
Now for what’s truly new: the following five trends have the highest Novelty scores in the last 30 days. They highlight the freshest ideas and emerging topics gaining attention right now.
- Elderflower Flavor (Novelty: 7)
- Candy Squishies (Novelty: 7)
- Salty Crab Som Tum (Novelty: 6)
- Egg Roll Brands (Novelty: 6)
- HJK Japchae (Novelty: 6)