March brought us back to the basics – and we loved it. This month’s food trends were a comforting mix of cheesy, carby classics and snackable sweets, as people searched for affordable indulgence, cultural staples, and nostalgic favorites. From pizza overload to YouTube biryani binges, the data proves we’re all just craving something good, fast, and familiar. Here’s what the world was really hungry for in March – according to Google’s fastest-rising search queries.
🥇 1. Pizza Pizza Pizza!
No surprise here: pizza dominated search traffic in March. But what’s interesting is how it showed up not once, but twice – including as the double phrase “pizza pizza”, hinting at brand-driven or meme-powered spikes (hello, Little Caesars?). Globally, this flatbread wonder remains unbeatable. Whether deep dish or Neapolitan, classic Margherita or pineapple-topped chaos, pizza is the one food trend that refuses to die – and we’re not mad about it. Bonus: it’s budget-friendly, TikTok-famous, and endlessly customizable.
🥈 2. Cake Cravings
March saw a massive rise in cake searches – no particular variety, just cake. That tells us two things: people wanted to bake, and people wanted to celebrate. Whether it was birthdays, Easter prep, or just an excuse to use flour and sugar, cakes ruled the ovens this month. From air fryer sponge cakes to mini molten lava TikToks, the internet gave us layers of inspiration.
🥉 3. Sushi Obsession
Searches for sushi rolled in high – again showing how globally beloved this Japanese export has become. Interestingly, some reports point to a spike in home sushi-making kits and sushi bake recipes trending on platforms like TikTok and YouTube. Sushi is no longer just for restaurants – it’s also DIY fun, aesthetic, and strangely soothing to watch. 🍣
4. Cookies Beat Clean Eating
Low-carb who? Cookies made a serious comeback in March. People searched for cookie recipes like old-school chocolate chip, but also creative takes like tahini, ube, and matcha (matcha didn’t trend this month, but it’s clearly still around). What does it mean? Comfort food is winning. Everyone just wants a warm, gooey, sweet break from reality.
5. Pasta is Peak Food
Pasta searches rose again in March, especially around affordable cooking and “pantry meals.” As food prices continue to fluctuate, pasta remains the MVP of cheap, filling, crowd-pleasing meals. Bonus points for the rise of baked pasta dishes and rigatoni alla vodka – both viral hits on TikTok.
6. Chicken – YouTube’s Favorite Protein
On YouTube, chicken was the top performer. Creators from all over the world posted everything from one-pan garlic chicken to Korean spicy fried chicken, and views skyrocketed. Even better: most popular recipes were under 30 minutes and used pantry staples. This is no coincidence – chicken is the undisputed hero of easy home cooking in 2025.
7. “Food Near Me”
Searches for “food near me” surged again, but March saw an interesting twist: more users seemed to be searching for very specific experiences – like “dessert near me” or “halal food near me.” This hyperlocal curiosity suggests that food discovery is still deeply social, spontaneous, and driven by mobile searches. Also: we’re all just hungry right now.
8. Starbucks Spring Buzz
Starbucks was back in trend mode as the coffee giant dropped its 2025 spring drinks. This year’s hit: a lavender oatmilk latte and a returning pistachio cream cold brew. Fans rushed to review it on TikTok and search for at-home dupes. Whether you love or love to hate Starbucks, they know how to dominate spring vibes – one pastel drink at a time.
9. Biryani: YouTube’s Flavor Bomb
On the YouTube side, biryani was the surprise viral king. Rich, aromatic, and layered with slow-cooked rice, this South Asian dish earned millions of views from both street food channels and recipe creators. Whether it’s Hyderabadi-style or Pakistani dum biryani, people can’t get enough of this bold, celebratory meal – and it’s spreading globally fast.
10. Aldi vs. Lidl – The Budget Battle
Both Aldi and Lidl showed up in March’s trending searches, likely due to shoppers hunting for deals on essentials (and Easter treats). Whether it’s comparing bakery quality or scoring cheap salmon fillets, these discount supermarkets continue to win the loyalty war. Their influence on food culture – especially with private label innovation – shouldn’t be underestimated.
🧠 One Last Crumb…
Comfort, cost, and curiosity were the top ingredients in March. Whether it was a $1 pizza slice or a 12-hour biryani video, people turned to food that delivers joy without complication.