The Clean Label movement has surged from a niche appeal to a mainstream mandate, reshaping how brands earn consumer trust. Shoppers now expect packaging to…
Forget flavor alone—205 is all about texture. From crispy chickpeas to roasted grains and ASMR-inspired TikToks, the “Crunchy Everything” trend is turning sound and sensation…
Move over Pad Thai and Pho — a new wave of Southeast Asian cuisines is taking center stage in 2025. As diners grow hungrier for…
Packaging isn’t just practical—it’s pivotal in the shopper’s mind. The concept of Reverse Ingredients, also known as “Negative Selling,” shifts packaging strategy from advertising what…
Food trends continue to evolve, but one movement is standing out by bridging generations: Generation Pairing. Across both FMCG and restaurants, brands are blending Gen‑Z’s…
Stress has become a lifestyle—one that people are increasingly desperate to hack. And in 2025, one “solution” bubbled up across TikTok, Reels, and even glossy…
In a digital food world overloaded with conflicting advice, sponsored posts, and influencer trends, a quiet rebellion is underway. Consumers across all generations are turning…
Eggs have cracked open a new era in dining culture—no longer simply breakfast staples, they have become symbols of aesthetic indulgence, ethical consumption, and culinary…
Every spring and autumn, a Swedish staple resurfaces on cafés, catering menus, and social feeds: Västerbottenpaj—a rich cheese quiche centered on the iconic Västerbotten cheese.…
In June 2025, Sugar Apple, Feijoa, and Loquat are surging across search trends and going viral on TikTok and Instagram. This summer fruit explosion isn’t…