Interactive Texture Candy
Trend-Name
Interactive Texture Candy
Trend-Categorie
- FMCG
Trend-Description
Candy brands are adding peelable layers, crackly shells, freeze-dried crunch and soft centers, making eating feel like a small hand-held activity designed for ASMR and unboxing-style content.
Wow factor or special feature
Candy becomes something to peel, crack, pop and film.
Audience
- Trend Chasers
Consumer Motivation
- Convenience
Origin
- North America
Last Buzz Year
2026
Last Buzz Month
7
Reach
9
Novelty
8
Longevity
7
Market Impact
9
Trend Score
33
