Welcome to our weekly roundup of the hottest food and restaurant trends right now. Every Monday, we scan what’s gaining momentum across culture and commerce—from viral social media moments and rising search interest to the topics sparking discussion across blogs and platforms like TikTok, Instagram, and Pinterest.
This edition highlights the 10 most relevant trends published on Wild Bite Club over the past 7 days. You’ll see both fresh breakthroughs just starting to take off and recurring seasonal themes that return at predictable moments and spike in attention.
The ranking is based on Trend Score, a composite metric that weighs Reach, Novelty, Longevity, and Market Impact. It helps pinpoint which trends matter most this week—and makes it easy to track how they evolve over time.
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Starbucks Matcha + Valentine Drinks (Score: 39)
Starbucks leans into photogenic, layered drinks: new matcha builds (berry and banana-bread cues) plus Valentine’s strawberry-forward cold brew and Frappuccino, optimized for short-form “taste test” and color-reveal content.
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Kit Kat Bunnies (Score: 37)
Early Easter shelves become TikTok fodder: Kit Kat Bunny shapes trigger “first of the season” grocery runs, unbox-and-break videos, and seasonal candy rankings that accelerate limited-time sell-through.
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Comfort Protein (Score: 32)
Comfort protein trends as consumers seek filling, familiar meals that still meet protein goals. Searches point to meatballs, stews, tofu in rich sauces, and creamy dairy-based dishes. This reflects fatigue with “clean eating” aesthetics and a shift toward emotionally satisfying nutrition.
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Chocolate Gifting (Score: 29)
Chocolate gifting spikes seasonally as people search curated boxes, limited flavours, and presentation ideas. The trend is driven by occasions rather than recipes, with consumers prioritising perceived effort and visual value. It reinforces premiumisation within confectionery even at small price points.
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Elderflower Flavor (Score: 26)
Japanese katakana queries for elderflower are rising, positioning the floral note for sodas, spritz-style mocktails, and light desserts. Its premium, refreshing profile fits spring/summer limited editions and zero-proof beverage menus.
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Pizza Delivery Near Me (Score: 25)
Search spikes for “pizza takeaway near me” and “pizza delivered near me” show a convenience-driven ordering peak. Winter comfort cravings plus Valentine’s at-home date nights and heavy promo cycles from delivery platforms push local-intent pizza queries upward.
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Candy Aesthetic (Score: 24)
Candy-shaped visuals trend beyond eating: people search for candy-inspired colours, shapes, and textures in desserts, drinks, and packaging. The appeal is emotional and nostalgic, linking sweetness to playfulness rather than hunger. It influences cafés, dessert bars, and seasonal menus.
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Meal Prep Containers (Score: 23)
Interest in best meal prep containers is climbing as consumers tighten routines around portioning, office lunches, and fitness-friendly planning. Purchase intent favors leakproof, microwave-safe, stackable sets, boosting demand across retail, marketplaces, and D2C kitchen brands.
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Dish-First Near Me (Score: 23)
Multiple global dishes now show “near me” demand, from bibimbap to green curry and aloo paratha. The pattern suggests dish-first discovery: people see a dish on social, then search locally for restaurants that serve it.
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Cold Brew Concentrate (Score: 21)
Rising interest in “how to make cold brew concentrate” reflects batch-brew efficiency: one prep session creates multiple iced coffees for the week. The DIY motive blends savings with convenience as warmer-weather routines start and caffeine demand shifts cold.