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Top 5 European Food Trends This Month: from Morrisons x Applied Nutrition GLP-1 to Yorkshire Pudding Recipe

Wild Bite Club| |

Welcome to our monthly roundup of the hottest food trends from Europe! Each month, we analyze what’s moving the European food scene right now—from viral social media moments to popular search queries, and the topics generating buzz across food blogs and platforms like TikTok, Instagram, and Pinterest.

This compilation presents the five most relevant trends from the last 30 days that show Origin: Europe on their trend page. These include both brand-new culinary developments that are just going viral, as well as seasonal classics and recurring food topics that spike at specific times of the year and capture widespread attention.

The ranking is based on Trend Score—a metric that considers factors such as Reach, Novelty, Longevity, and Market Impact. This creates a meaningful picture of which food trends matter most right now and are shaping European food culture. The score also helps us compare trends month over month and track how they evolve over time.

  1. Signal: high novelty + strong market impact
    Morrisons teams with Applied Nutrition on 53 high-protein, GLP-1-focused meals and food-to-go. Built for smaller appetites: nutrient-dense portions, clear macros, and grab-and-go formats that keep grocery baskets full as GLP-1 use rises.
  2. Signal: medium novelty + solid market impact
    Pimm’s-style drinks trend as hosts seek easy pitcher cocktails with fruit garnishes, leaning into summer-party aesthetics and low-effort entertaining.
  3. Signal: high novelty + solid market impact
    M&S launches Super Seeded Oaty Bread as part of its Nutrient Dense range targeting GLP-1 users and anyone eating smaller portions. The formula pushes fibre, whole grains, and satiating seeds to maximise nutrients per bite.
  4. Galette des Rois (Score: 29)
    Signal: low novelty + strong market impact
    Galette des rois rose +350% as early-January bakers search puff pastry shortcuts, frangipane tips, and fève traditions for home celebrations.
  5. Signal: low novelty + solid market impact
    Roast-season dinners drive people to perfect Yorkshire puddings, searching for batter ratios, resting time, and hot-pan techniques.

Now for what’s truly new: the following five trends have the highest Novelty scores in the last 30 days. They highlight the freshest ideas and emerging topics gaining attention right now.

  1. Morrisons x Applied Nutrition GLP-1 (Novelty: 12)
  2. M&S Super Seeded Oaty Bread (Novelty: 11)
  3. Pimm’s (Pitcher Cocktail Moment) (Novelty: 7)
  4. Yule Log (Bûche de Noël) (Novelty: 6)
  5. Thau Oysters (Novelty: 5)
Want to go deeper? Subscribe to the Wild Bite Club newsletter for regular updates, or explore the full dashboard on Trend Watch.